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Last updated: March 31, 2026

SeaGull Watch Boutique operates this store and website, including all related information, content, features, tools, products, and services (collectively, the "Services"), to provide you with a curated shopping experience. SeaGull Watch Boutique is powered by Shopify, which enables us to deliver the Services.

This Privacy Policy explains how we collect, use, and share your personal information when you visit the Services, use them, make a purchase or other transaction through them, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully
By using and accessing any of the Services, you confirm that you have read, understood, and agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

For purposes of this Privacy Policy, "personal information" means information that identifies you or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot reasonably identify you.

Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from that information:

  • Contact information: Your name, address, billing address, shipping address, phone number, and email address.
  • Financial information: Credit/debit card details and financial account information, payment card information, payment confirmation, transaction details, and other payment-related information.
  • Account information: Your username, password, security questions, and preferences and settings.
  • Transaction information: Items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past transaction history.
  • Communications with us: Information you provide when contacting us, such as when submitting a customer support inquiry.
  • Device information: Information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information: Information about how you interact with and navigate the Services, including when and how you access them.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, such as when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal information to us.
  • Automatically through the Services, such as information collected from your device when you use our products or services or access our websites, including through cookies and similar technologies.
  • From our service providers, including where we engage them to enable certain technologies and they collect or process your personal information on our behalf.
  • From partners or other third parties, where applicable.

How We Use Your Personal Information

Depending on how you interact with us and which features or Services you use, we may use personal information for the following purposes:

  • To Provide, Tailor, and Improve the Services:
    We use personal information to provide the Services to you, including performing our contract with you. This includes processing payments, fulfilling orders, remembering your preferences and items of interest, sending account-related notifications, processing purchases, returns, exchanges, and other transactions, and creating, maintaining, and managing your account. We also use this information to arrange shipping, facilitate returns and exchanges, support reviews, and personalize your shopping experience (including recommending products related to your purchases). Where permitted, we may use your information to better tailor and improve the Services.
  • Marketing and Advertising:
    We may use your personal information for marketing and promotional purposes, such as sending promotional communications by email, text message, or postal mail. We may also show you online advertisements for products or services on the Services or other websites, including based on items you have purchased or added to your cart and your activity on the Services.
  • Security and Fraud Prevention:
    We use personal information to authenticate your account, provide a secure payment and shopping experience, and detect, investigate, or take action related to possible fraudulent, illegal, unsafe, or malicious activity. This includes protecting public safety and securing our systems and services. If you register for an account, you are responsible for keeping your login credentials secure. We recommend that you do not share your username, password, or other access details with anyone else.
  • Communicating with You:
    We use personal information to provide customer support, respond to your inquiries, deliver effective services, and maintain our business relationship with you.
  • Legal Reasons:
    We use personal information to comply with applicable laws or respond to valid legal requests, including those from law enforcement or government agencies. This may include investigating or participating in civil discovery, litigation, or other legal proceedings, and enforcing or investigating potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

  • Service providers (including Shopify) and other vendors that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
  • Business and marketing partners to provide marketing services and to display relevant advertisements. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. These business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to direct us not to share information for targeted advertising and marketing. You may exercise applicable opt-out rights here.
  • Disclosures where you request, direct, or consent, such as when you request delivery of products or when you use social media widgets or login integrations.
  • Our affiliates or other members of our corporate group.
  • Business transfers and legal requirements, including in connection with a merger, acquisition, or bankruptcy; to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce our Terms of Service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve the Services. Any information you submit through the Services will be transmitted to and shared with Shopify, as well as with certain third parties that may be located in countries other than your country of residence, for the purpose of providing and improving the Services.

In addition, to support the protection, growth, and improvement of our business, we utilize certain enhanced Shopify features. These features incorporate data and information derived from your interactions with our Store, other merchants, and Shopify. To deliver these enhanced features, Shopify may process personal information collected from your interactions with our Store, as well as with other merchants and with Shopify itself. In such cases, Shopify acts as the data controller responsible for the processing of your personal information, including responding to any requests you may submit to exercise your rights regarding the use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may contain links to third-party websites or online platforms that are not owned or operated by us. If you choose to access any such linked websites or platforms, you are advised to review their respective privacy policies, security practices, and terms of use. We do not control, endorse, or assume any responsibility for the privacy practices, security measures, or content of these third-party sites, including the accuracy, completeness, or reliability of any information they may contain.

Additionally, any information you choose to share or post on public or semi-public areas of the Services, or on third-party social networking platforms accessible through the Services, may be visible to other users of the Services and/or users of those third-party platforms. We have no control over, and assume no responsibility or liability for, the use or further disclosure of such information by other users or by the operators of those platforms.

The inclusion of any links on the Services does not imply our endorsement of the content, products, or services offered on such third-party platforms, nor of their owners or operators, except as may be expressly disclosed within the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you are the parent or legal guardian of a child who has provided us with their personal information, please contact us using the details provided below to request its deletion.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) the personal information of any individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measures are completely infallible or impenetrable, and we cannot guarantee absolute security. In addition, any information you transmit to us may not be secure while in transit over the internet. We strongly recommend that you avoid sending sensitive or confidential information to us through unsecured channels.

The length of time we retain your personal information varies depending on several factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce our contracts and policies.

Your Rights and Choices

Depending on your jurisdiction of residence, you may be entitled to some or all of the following rights regarding your personal information. Please note that these rights are not absolute and may apply only in certain circumstances. In some cases, we may decline your request where permitted by applicable law.

Your Rights

  • Right to Access / Know You may have the right to request confirmation of whether we hold personal information about you and to access such information.
  • Right to Delete You may have the right to request that we delete the personal information we maintain about you.
  • Right to Correct You may have the right to request that we correct any inaccurate personal information we hold about you.
  • Right to Portability In certain circumstances and subject to applicable exceptions, you may have the right to receive a copy of the personal information we hold about you and to request that we transmit it to another party.
  • Right to Opt Out of Sale or Sharing for Targeted Advertising Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of your personal information, or to opt out of the processing of your personal information for targeted advertising purposes, as defined under applicable privacy laws. You can exercise these opt-out rights [here]. Please note that if you visit our website with the Global Privacy Control (GPC) opt-out preference signal enabled, we will, where required by law, automatically treat this as a valid opt-out request for the specific device and browser used. If we can link that device to a Shopify account, we will also apply the opt-out to the associated account. To learn more about Global Privacy Control, please visit https://globalprivacycontrol.org/. We do not currently respond to "Do Not Track" signals from web browsers or devices other than the Global Privacy Control signal.
  • Managing Communication Preferences We may send you promotional communications via email. You may opt out of receiving such promotional emails at any time by clicking the "unsubscribe" link included in our emails. Please note that even if you opt out of promotional communications, we may still send you non-promotional emails related to your account or orders.

Additional Rights for Residents of the UK and European Economic Area (EEA)

If you reside in the United Kingdom or the European Economic Area, and subject to any exceptions or limitations under applicable local law, you may also exercise the following rights in addition to those listed above:

  • Objection to Processing and Restriction of Processing You may have the right to request that we stop or restrict the processing of your personal information for certain purposes.
  • Withdrawal of Consent Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out prior to the withdrawal.

You may exercise any of the above rights through the relevant features available on the Services or by contacting us using the contact details provided below.

For more information about how Shopify processes your personal information and the rights you may have (including rights related to data processed by Shopify), please visit https://privacy.shopify.com/en.

We do not discriminate against individuals who exercise any of their privacy rights. To process your request, we may need to verify your identity as permitted or required by law. You may also designate an authorized agent to submit requests on your behalf. In such cases, we will require the agent to provide proof of your authorization and may ask you to verify your identity directly with us. We will respond to your request within the timeframe required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at info@seagullwatch.hk or contact us at Shop 38, Tsim Sha Tsui Mansion, 83-97 Nathan Rd,, Tsim Sha Tsui Mansion, Tsim Sha Tsui, KL, HK For the purpose of applicable data protection laws, we are the data controller of your personal information.